Famous Company Logos & The Hidden Meanings Behind Them

You may have heard that famous companies spend millions of dollars on their logos. If they are spending so much money on their logos, then there must be something special in these logos, some kind of hidden meanings. Yes, there are hidden meanings behind the design of famous logos. Be it Apple or Pepsi, every big company in the world has something special hidden in their logos and people like us don’t have any idea about it.

Today, we will be showing you some famous company logos and the hidden meanings behind them. At first sight, the logos seem simple and ordinary, but you will be amazed to learn the hidden meanings behind them. Let’s have a look at the iconic logos and what they represent.

1. Hyundai

© Hyundai

At first, it seems like the Hyundai Logo is simply the first letter of its name. But actually, the letter ‘H’ in the logo represents two people(a client and a company official) shaking hands.


2. Toyota

© Toyota

How many of you know that the logo of the Japanese car manufacturer Toyota represents two things – First, it represents a stylised image of the eye of a needle with a thread passing through it as the company’s first business was weaving machines. Second, the individual parts of the logo spell out the letters of the company’s name(TOYOTA).


3. Sony VAIO

© Sony

The first two letter of the famous logo of the company Sony VAIO represents a wave(Analogue Signal), whereas the last two represents no. 1 & 0(Digital Signal).


4. Baskin Robins

© Baskin Robins

The logo of the Baskin Robins is a creative one, the pink-colored part of the letters ‘BR’ make up the number 31, which is exactly the number of different flavours of ice cream that Baskin-Robbins used to sell.


5. Apple

© Apple

The designer who created the famous Apple logo, Rob Yanov, explained how he came up with the logo’s design: ‘I bought a whole bag of apple and spent a week drawing them, trying to create something unique and simple. I took a bite out of an apple and then I realised that ‘bite‘ sounds exactly the same as the computer term ‘byte.’


6. Amazon

© Amazon

Amazon’s logo is the most simple and creative one. The orange arrow represents a smile as the company wants customers to be satisfied. Not only that, the arrow starts from the letter ‘A’ and ends at letter ‘Z’ hinting that the company sells all products ranging from A to Z.


7. BMW


Many people believe that the BMW logo symbolizes the rotating blades of an aeroplane(representing company’s early history of aviation technology), but only a few know that it simply represents a part of the Bavarian flag, the area of Germany where the company originated.


8. Beats

© Beats

This one is an innovative one, the logo of the Beats represents the letter ‘B’ which also looks like a person wearing headphones.


9. Pinterest

© Pinterest

The letter ‘P’ of the famous Internet website Pinterest’s logo has the image of a pin hiding in it.


10. Pepsi

© Pepsi

Do you know Pepsi paid over a million dollars to redesign their logo? The designer explains that logo has many hidden meanings and it’s designed based on the Feng Shui, Geodynamics and above all, the theory of relativity. Moreover, the red, white and blue colours represent the American Flag.


Related: Check Out The Famous Company Logos Then And Now.

So, which of the hidden meanings of the famous company logos you already knew? If these secrets came as a surprise to you, don’t forget to share this article.

H/T: DigitalSynopsis.


Please enter your comment!
Please enter your name here