#1 on Google. This is the search engine rank that every business dreams of. How could being on the first page of Google help your business? What are you doing currently to get on the first page? Are there improvements you can make to achieve a higher rank?
Keep reading for more information on how to get to the top of Google:
1. Google Maps
People often use their phones to search for goods or services in a specific area. It is important to make sure that your business will show up on Google Maps within the area you are located.
Google Maps helps to direct people to your website because you can include a link within the other business information listed there.
Videos are another way that you can increase the traffic on your webpage and get your business ranked on Google.
Video content has been shown to help in increasing conversions from a viewer to a buyer. This is typically accomplished when the video is placed on the landing page of a website. The customer will already be in the right place and only has to navigate a few options on your website to buy.
3. Social Presence
Social media is important for every business and it is often one of the first items to show up on the Google search. Depending on your product or service, review sites can also help grow your social presence. These are especially helpful because the content is generated by your customers for free but benefits you when new potential customers are searching for businesses like yours.
A carousel of photos can often show up on the first page of Google as a related result in the search. If these photos are from your website, customers can click on them and it will deliver them to a related webpage on your site.
5. Prepare for Local Searches
In order to show up in local searches, you must prepare for them. First, you will need to make sure that potential customers have access to information that is related to your business. This includes your phone number, address, and website to start.
You can make sure that your business is verified for these searches by completing your Google My Business profile.
6. User-Friendly Website
Having a website that is easy to use can help to improve your ranking on Google. If it is difficult to navigate, customers are not going to be drawn to it. Linking all of your content back to your website is important because visiting your website will be the only way to get that information.
7. SEO Is Your Answer for How to Get to the Top of Google
The term SEO stands for search engine optimization and it defines the process of increasing customer traffic to your website through a search engine. This is important in your pursuit of reaching the top of Google because your website needs to include content that is prepared for SEO success.
There are many reasons that SEO for small businesses is important and the benefits of it will help aid your climb to the top of Google.
Get Started Today
Now that you have read some tips on how to get to the top of Google, you are ready to get started today. Check out our website for more informational articles like this.