Online marketing has basically changed the way business is being done today. Not only is it a means to get small businesses a chance to compete with larger companies, but it has also given consumers a way to influence the quality of the products and how they are being sold to. But with countless strategies to execute, many have started funneling budget towards online campaigns that might not work.
Having only a limited budget and making it work is a problem for most small businesses. However, there is a way to maximize this budget without settling for measly results. Here are some tips on how to increase online conversion.
Build trust and credibility
There are so many sketchy websites that it is sometimes difficult for consumers to see whether a page is trustworthy or not. For this reason, you must show visitors that your website is a credible source of information as well as a trusted product seller.
You can do this by providing badges that tell them about your reputation. This can be in the form of awards, maybe security badges, and even certificates of seminars you have attended.
Moreover, you can also make sure that your branding remains unique. A simple way to do this is after doing domain name registration in trusted Australia sites like Crazy Domains, take advantage of the WHOIS lookup and find websites with a similar name but with a different website extension.
Highlight Your Brand’s Reviews Section
Online consumers are very smart and before they make a purchase, first they will compare which has the better product or service. This is why it is important to highlight your Reviews Tab in all your social media channels and other online platforms since many people rely on reviews to influence their purchasing decision. And when potential consumers can’t find any reviews about you or your service, then you’ll have lost a potential customer.
Create a Blog Section
Having a blog on your website can immensely help with your SEO. When you have a blog section that is full of informative articles and have relevant keywords inputted within its content, this helps search engines rank your site higher than other brands. You should also consider writing content about your customer’s inquiries or questions to establish trust with them. Make sure to do interlinking in your articles because if you have products being sold online, it would be very helpful for your consumers to be led to the purchasing site when they read the articles about your product one they click on specific links.
Make Sure Website Is Responsive and Mobile-Friendly
What’s the use of having a business site if a user can’t even load the page properly? You should make sure that your website loads quickly, is responsive, and mobile-friendly because a large percentage of online visitors are unlikely to return to your site if they have trouble accessing it on mobile. You should remember that most of the consumers are on their phones 24/7 and would probably visit your site through mobile out of convenience. So being mobile-friendly is also important!
Use Website Pop-ups
This feature can be used to collect email addresses from website visitors. This is a feature that will leverage your email marketing to increase traffic for your business website. Through popups, you can offer some special deals to first-time visitors or even discount coupons. Aside from that, you can also offer exclusive content to your loyal readers who would want to have the latest updates about your brand.
Let this show that big results do not depend on budget size. These tips will allow you to be flexible with your marketing strategies and not worry much about the cost.