If you have a roofing company but aren’t bringing in customers, look no further.
Roofing is something that many people try to get into because there’s a lot of money to be made. However, many roofing companies fall short when it comes to promotion. This doesn’t mean you’ll have a hard time promoting the company, you just need to know what you can do.
Roofing companies are primarily local, so you can’t scatter advertisements across the internet and expect to gain more customers. You’ll need to focus on your local audience and slowly expand. Taking advantage of the internet and digital marketing will help you do this.
Keep on reading to learn more about how to effectively promote a roofing company!
Build a Website
One of the best ways to promote a roofing company is to build a website. Today, most businesses are focusing on websites because they provide a plethora of benefits you can’t get with other marketing methods. Aside from providing benefits, building a website isn’t a long process.
When you create a website for your roofing company, you can provide potential customers with information about your business. For example, you can describe what kind of services you offer and how much you charge. From there, people will have an easier time working with you because they’ll know what to expect.
If you can, incorporate a blog on your website. Blogs build trust with customers because they provide them with free information. This will ensure customers that you know about roofing, increasing the likelihood that they work with you.
You must also include contact information so people can get in touch whenever they have a question about something. This will also make it easier for a roofing contractor to set up a meeting with a client. Instead of having a customer come in, they can call and describe their situation.
Focus on Local SEO
To become a better roofing company, you’ll need to focus on what’s known as “local SEO.” Local SEO is something that many roofing companies overlook because they aren’t sure what it is.
SEO (or search engine optimization) is a process that revolves around trying to get a website to show up more often on Google and other search engines. Using a variety of methods, a website can get better rankings depending on the type of content their site has.
When it comes to local SEO, your focus should be creating content based around your region. For example, a Houston-based roofing company should post things that Houston homes would need.
The best way to do this is to use keywords. Aside from putting your city’s name on your site, you can research the keywords that customers are using in your region. By including some of the most searched keywords, your site will have a better chance of showing up when people search for them.
Create Accounts on Social Media
In 2019, over 3.5 billion people were actively using social media, which is why creating accounts on several platforms is crucial for your roofing company. You don’t need to make an account on every social media platform, but create one on things like Facebook, Twitter, and Instagram.
You can also make a Youtube account to publish extended videos of your business. These videos can then be attached to your website, letting you show customers how certain processes are done.
Social media allows you to interact with your customers, so you can learn more about the things they’re interested in. With feedback, you can better your services and come up with new things.
After making accounts, be sure to post frequently so that people will continue seeing your business. Every post will be like an advertisement because your roofing company’s name and logo will be attached to them.
Advertise on Social Media
After making a website and getting your roofing company set up on social media, the next thing to do is start advertising. While you could go out and put up posters, it’s best to target your audience instead of hoping they see your ad.
Social media platforms give advertisers a variety of tools that let them narrow down who they’d like to see the ad. If you wanted to target people in a specific city, your ads would be shown to people that live there.
In this roofer marketing guide, you can learn more about how to advertise effectively on social media. You essentially want to figure out who exactly is your target audience. Using a trial campaign, you can post ads and see how people react to them. From there, you can learn about who you should be targeting based on your area.
Use Email and Direct Mail Marketing
Email and direct mail marketing are marketing methods that were commonly used in the past. While they’re not as effective today as they were several years ago, they still help businesses bring in more customers.
All you need to do is send emails and direct mail to your target audience about your company. You can get their email and address by including a newsletter or login feature on your site. When users sign up for the newsletter or create an account, you’ll have their information.
Start Effectively Promoting a Roofing Company Now!
Advertising isn’t difficult when it comes to a roofing company. However, you’ll need to use all of these methods if you’d like to reach as many people as possible.
We recommend you start by building a website and creating social media accounts for your company. After that, you can look into creating content in the form of advertisements, blogs, and videos for your website and social media accounts.
Browse our blog if you’d like to learn more about advertising and marketing!